Ability to prioritize tasks while maintaining constant level of high quality.

Ability to excel in a detail-oriented, deadline-driven environment.

Understanding of KPI tracking reporting and achieving results through these mediums.

Understanding of programmatic and display advertising strategies and techniques.

Understanding of website optimization strategies to include SEO and SEM.

Understanding of current digital marketing trends and best practices based on digital channels.

Puts the guest at the forefront of every decision.

Must always be respectful and considerate of all viewpoints, situations.Demonstrates the courage, creativeness, and initiative to present new ideas and perspectives to create positive results.Demonstrates an understanding of the impact actions and decisions have on the Company both financially and on customer relations.Demonstrates consistent regard and dedication to guests, colleagues and the Company by being engaged, interested and productive.Perform copywriting, editing, and proofing of marketing materials, web content, social media posts, blogs, and online advertising where necessary.Manage special projects as assigned by supervisor.Manage external partnerships and systems used to support internal and external digital strategies.Ensure consistent and correct messaging is maintained across all digital and online platforms.Assess performance metrics including project and campaign analytics, efficiency metrics, brand metrics, customer metrics, and overall return on investment for digital marketing and communications initiatives and makes recommendations based on findings.Create strong KPIs to ensure that we are reaching digital marketing goals as set forth in the strategy.

Develop, coordinate, and execute digital marketing campaigns by providing content messaging, managing/scheduling deployment schedules, and communicating the calendar with appropriate key stakeholders.

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